Kellie Smits (1976) is a young industrial designer from the Netherlands with design degrees from prestigious Willem de Kooning Academy in Rotterdam and Design Academy Eindhoven.
Founder of design label BB+++ in 2005, she is active in the children fashion industry, online retail and industrial design. BB+++ own products and collection are sold worldwide to more than 40 countries. She has been awarded several prizes both for the design qualities of her products as for her entrepeneurship.
Her first collaboration with Arré is Insekt desk, an international bestseller in children furniture and an innovative workstation for adults. For 2012 Arré and BB+++ are preparing the launch of new furniture to complement and follow-up Insekt Desk concept.
Germán Yoraco González (1972) is a designer close to nature. Through his research on european wood sorts and types, he has come out with a portfolio of pieces with strong character and high sustainability.
Yoraco works frequently with local european woods (those growing in Poland, Germany, Hungary) and produces pieces that fit the vein and features of each particular wood. His designs are strong, reliable, modulable, and made to order. With the support of Arré agency, he developed a serie of furniture elements for mass-customization. Machine-made, but still specific to individual needs.
Yoraco is preparing the launch of Yoraco Works, coming up in 2013.
Azul Cadenas (Buenos Aires, 1973) works since 2001 as industrial designer after obtaining his degree in design in Argentine.
With Blue Chains design Azul Cadenas develops innovative and smart design for contemporary lifestyles. Inspired by modernity and tradition, he can get creative feeds from skateboarders style as well as traditional argentinian "Estancias" furniture and arrangements.
His award-winning Bamtak chair is being put into production in partnership with Arré and would be available in Europe in the first half of 2012. From June 2011 on, Blue Chains collection is available for retailers, designers and consumers through Arré agency.